This subscription movement is a concept that’s being embraced by Nura, a maker of headphones that can be tailored to the precise hearing profile of a user. Nurabuds are true wireless earbuds that can be programmed with a user’s Nuraphone hearing profile to create a pair of earbuds that are tailored precisely to the user’s hearing. A pair of Nurabuds can be leased for $5 a month plus a one-time setup fee when joining the Nuranow program. NuraAccording to Dr. Dragan Petrovic, the founder of Nura, these earbuds will revolutionize the way people listen to music on the move: “For new users, Nurabuds’ sound quality is a fantastic introduction to the Nura portfolio. Without the hardware used to create a hearing profile, Nurabuds are our smallest, most lightweight product.

Source: Forbes August 18, 2021 10:07 UTC