The availability of over-the-counter (OTC) hearing aids has caused changes in the hearing health landscape, including wider awareness and acceptance of the need for hearing instruments. With retailers across different distribution categories offering OTC hearing aids, consumers are seeing and becoming more familiar with the hearing aid industry and exploring their own hearing health. A Key Factor: AffordabilityOne of the most significant breakthroughs of OTC hearing aids is their affordability. Manufacturers, including Lucid Hearing, have embraced the opportunity to offer OTC hearing aids, and in fact, Lucid Hearing began preparing for the possibility of the category launch years ago. Effectiveness of an Over-the-Counter self-fitting hearing aid compared with an audiologist-fitted hearing aid.

Source: Wall Street Journal October 25, 2023 17:17 UTC