The OTT industry in India has over 3 crore paid subscribers, and the number is increasing leaps and bounds on a daily basis. The COVID-19 pandemic may have proved to be a tipping point for Over The Top (OTT) platforms around the world. Sriram Manoharan, founder and MD, said OTT platforms are set for rapid growth but also that the theatre industry will come back stronger once the pandemic ends, to co-exist with OTT platforms. The pandemic allowed people time on their hands to try OTT platforms What will happen when things are back to normal? Today, every house has a television with a cable subscription; you will see the OTT industry turn as popular.

Source: The Hindu May 08, 2021 16:18 UTC