It’s a privilege to work with Evolution to champion the power of in-game audio ” — Odeeo CEO, Amit MonheitTEL AVIV, DUBAI, ISRAEL, UAE, May 28, 2024 /EINPresswire.com/ -- Odeeo, the leading global in-game audio advertising platform, has today announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region. The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. In the MENA region, mobile gaming is the primary form of digital entertainment, with over 70% of users favoring smartphones as their primary gaming device. The in-game audio ad format delivers superior performance compared to traditional podcast and streaming audio ads, with Odeeo's ad units integrating into gameplay without disrupting the player experience. Evolution's mobile advertising platforms offer solutions that align and are customised based on a brand's identity, messaging, and target audience.

Source: The North Africa Journal May 28, 2024 14:14 UTC