Liam O'DonnellIt’s a Friday evening in New York City and I’m on my way to meet an artist whose work I’ve chased for years. It’s Olivia Steele; a contemporary light provocateur who’s become a genre of her own with a lexicon of illuminated musings. Cesar Soto“This has been such a creative year for me,” Olivia Steele reflects as we chat in Watches of Switzerland, where we’re celebrating their new partnership. And if you’re lucky to get to know Olivia Steele, you realize instantly her success is by no means an accident. To supplement the physical art, the brands deployed a digital holiday campaign which pairs Steele’s well-known neon phrases with her favorite timepieces.

Source: Forbes December 15, 2020 13:30 UTC