The audience for Olympics programming just on the NBC broadcast network is down 16% compared with four years ago. NBC’s Olympics coverage is “delivering what I anticipated them to be delivering, maybe even slightly better.”NBC, a unit of Comcast Corp., said it sold more than $900 million in national advertising for the Games. The Games are providing a significant boost for the NBC Sports Network, which is typically an also-ran to ESPN. From last Saturday through Wednesday, NBC Sports’ prime-time audience average is 2.3 million, nearly 10 times what it had been in the previous four weeks. Watch Olympics videos hereThis is NBC’s first Olympics without Bob Costas as host since 1992.

Source: Wall Street Journal February 16, 2018 19:29 UTC