WASHINGTON — Buoyed by his impeachment acquittal and the muddled Democratic primary race, President Trump and his campaign are turning to address his re-election bid’s greatest weaknesses with an aggressive, well-funded but uncertain effort to win back suburban voters turned off by his policies and behavior. His campaign is aiming to regain these voters in battleground states like Pennsylvania and Michigan, after losing many of them to Democrats in the 2018 midterms. Advisers hope to expand the electoral map for November by winning moderate-leaning states like Minnesota and New Hampshire. Trump campaign officials are also stockpiling cash to help with these efforts, with $200 million in the bank now and fund-raising continuing at a brisk pace. Among the goals is trying to appeal to black voters and suburban and upper-income white voters with ads such as a spot focusing on criminal justice reform that first aired during the Super Bowl and is continuing on cable channels with large female audiences, like Bravo and Lifetime.

Source: New York Times February 08, 2020 16:52 UTC