Thus does the promise of red-carpet change that hovered over the Golden Globes only a year ago — when women took back their wardrobes for the night — get squandered. But during the dress parade that is the celebrity entrances, it was mostly back to business on the fashion front. The red carpet is a marketing machine, pairing stars and brands to optimum mutually beneficial effect. It had power because it felt personal, a quality that has been largely leeched from the contemporary red carpet, where what to wear — that most close-to-the-body decision — has generally been transformed into a business arrangement. It raised the stakes beyond advertising to advocacy, suggesting the moment could be used for more than just moneymaking.

Source: New York Times January 07, 2019 14:15 UTC