One piece of really good news that comes with the start of the Year of the Fire Rooster is the new tourism ad recently launched by our Tourism department and McCann Erickson. I saw the ad on youtube recently and it was beautiful. But what made the newly launched ad great was, apart from great visuals, its successful portrayal of a truly Filipino character—hospitality and friendliness even to foreigners and strangers. The new ad of the Tourism department reinforces the “smile” with a truly caring empathy. Congratulations are in order for the DoT on this ad campaign.

Source: The Standard January 29, 2017 15:56 UTC