One of One has announced a cultural partnership with iRead, a platform dedicated to promoting reading and knowledge across the Arab region. The collaboration aims to foster reading habits, improve focus and critical thinking in an era dominated by digital distractions, and create opportunities for dialogue and cultural engagement. The session explored the effects of excessive smartphone usage on attention and cognitive skills, highlighting reading as a tool to strengthen focus and awareness. As part of the initiative, One of One provided iRead platform subscriptions to Al-Nas Hospital, allowing patients and medical staff to access educational and cultural content. Engy El-Sabban, Co-founder of iRead, said the partnership aligns with the platform’s broader mission to make reading a sustainable habit and strengthen cultural awareness.

Source: Daily News Egypt February 15, 2026 18:32 UTC