Described as “where Costco meets Whole Foods,” Thrive Market had trouble getting funding at its start in 2014. So far Thrive Market has raised more than $160 milllion, according to Crunchbase, from investors including Powerplant Ventures and Greycroft Partners. And for each paid membership, Thrive Market donates a membership to a low-income family, through nonprofit partners like Feeding America. Helping moms raise healthier families“Wholesome products at wholesale prices” is the initial appeal of Thrive Market to middle-class moms on a budget . The companies that are in the real cross hairs in the burgeoning health and wellness market are traditional retailers and CPG companies.

Source: Forbes January 06, 2019 13:29 UTC