Vigo Health is a poster child for digital marketing and its ruthless ability to pinpoint certain segments and ignore the rest. “Friends outside of the target market are asking why they’re not seeing our advertising on their timelines. For me, that’s a good thing.”SponsoredThe digital divide has also dictated Vigo’s business model. When it comes to healthcare, older generations grudgingly accept crowded waiting rooms, delayed appointments and phone calls placed on indefinite hold. This is inconceivable for those who have grown up with the instant gratification of online shopping, according to Bailey.

Source: The Times June 05, 2021 23:09 UTC