Online sales of large appliances are now expected to grow 33% year-on-year and reach $1.2 billion by the end of 2018, the RedSeer report added. Sales of large appliances through e-commerce channels have doubled between 2015 and 2017 from $430 million to $900 million, according to a report by RedSeer Consulting. The category’s sales online are now expected to grow 33% year-on-year and reach $1.2 billion by the end of 2018, the report added. During the early days of e-commerce in India, companies struggled to sell large appliances. Multiple issues around supply chain, delivery and installation, combined with consumers generally shying away from buying large appliances online kept growth in check.

Source: Mint October 14, 2018 14:05 UTC