That means dramatically more online outreach through social media channels featuring “news” coverage generated by the parties, and more tailored ads like Ford’s breakthrough “buck-a-beer” pitch. “Campaigning today is a 75 per cent digital experience on its way to being a 99 per cent digital experience,” Teneycke told the audience. He said when social media delegitimized Wynne as unelectable, “We knew it was happening. With young people deriving their information from the digital sphere, campaign platforms will be even harder to pitch. The more voters turn to social media, the more they tend to tune out the big picture.

Source: thestar September 28, 2018 22:30 UTC