A little less than a year out from the election, and the headlines are preoccupied with the latest bad poll for the president. The New York Times even wonders whether the president is “toast” as hand-wringing spreads across the progressive community. Over the last several election cycles, polling has increasingly become a central focus of media reporting on campaigns, particularly presidential contests. That’s what good campaign polling actually does: It explores how an attack affects different voters to understand how to target an ad. While horse race numbers are fluid and changeable, voters’ core values and beliefs are not.

Source: Los Angeles Times January 25, 2024 06:44 UTC