Speaking at Mobile World Congress Barcelona, Shaker said the app currently has around 25 million users and integrates services including mobile finance, streaming, gaming and telecom offerings. The company aims to reach 75 million users by the end of 2028, a goal Shaker described as deliberately ambitious to drive internal momentum. Combined with steady population growth and a mobile-first culture, this creates strong demand for digital services. Shaker added that localisation will be important for digital services in Africa due to the continent’s linguistic diversity and varying literacy levels. Alongside commercial initiatives, Orange is investing in digital education through its network of Orange Digital Centres, which have trained more than 1.3 million people.

Source: The North Africa Journal March 16, 2026 16:48 UTC