The herbal, fruit and green tea market is estimated to be worth €1.6 billion and is expected to grow by a fifth in the next four years Luke MacGregorUnilever summed up in one confected word in its annual report the rationale that led it to buy Pukka Herbs, the upmarket tea-maker — premiumising. The purchase of the Bristol-based retailer of herbal teas, which describes its corporate mission as making “the wonders and benefits of organic herbs beneficial to as many people as possible”, is a move by the consumer conglomerate to take a larger share of a market conservatively valued at €1.6 billion by Euromonitor International. The estimate of the herbal, fruit and green tea market probably underplays its size as it only takes into account home sales and excludes restaurant and café consumption as well as its growing popularity among air passengers. Euromonitor expects the market to grow by a fifth in…

Source: The Times September 07, 2017 22:52 UTC