This idea is gospel for business in general and supply chain in particular. Among supply chain leaders, one increasingly urgent goal is exploiting digital technology to better sense customer demand. They can act as extensions of brand marketing strategies as well as a perpetual focus group offering real-time feedback on products of any kind. For supply chain strategists, however, it may be wise to get out ahead of all this with an operations mindset. Merging the lessons being learned through social media in marketing departments with active supply chain experimentation could prove very powerful.

Source: Forbes February 22, 2018 16:52 UTC