Family on summer vacation hiking trip in the mountains.People hiking on gettyThe list of canceled events due to coronavirus continues to grow each day, and as such, retailers known for hosting in-person events are having to pivot. However, she does believe it’s possible to transition to virtual events and still deliver memorable experiences. “If done right, a virtual event can be just as dynamic as one that was meant to be in person,” she said. YETI is one outdoor-focused retailer that’s finding its footing while translating in-person events into unique digital experiences. What’s the engagement and attendance like for these newly virtual events?

Source: Forbes August 21, 2020 14:58 UTC