Huang's decision opened up the scene of Chinese stars to end contracts with such brands. Over 30 Chinese stars cut ties with brands including Nike, HM, and Adidas, standing firmly behind Xinjiang cotton - Global TimesOn Thursday, the Chinese reality show Youth With You announced that the show's Thursday episode would be delayed, yet did not give a reason. Netizens speculated that the delay could be related to the Adidas scandal as the brand has previously sponsored the show. Since the controversy began earlier this week, over 50 influential celebrities, such as hot idol Xiao Zhan, have voiced their support for Xinjiang cotton. The movement has also spread to internet celebrities as Viya, China's most iconic female livestreamer, began selling cotton products from Xinjiang during a recent stream.

Source: The Star March 26, 2021 05:46 UTC