Simon King, Pāmu's head of communication, says New Zealand deer milk is the key ingredient in Deerest cosmetics. A Kiwi farm worker who noticed deer milk made her hands softer unwittingly sparked the idea for cosmetics now on being sold in South Korea. Pāmu deer milk is the key active ingredient in a range of beauty products which could carve out a niche in the lucrative Asian market. READ MORE:* Pāmu deer milk wins innovation award* Pāmu signs deal to supply deer milk to South Korea company Yuhan​* US company Firewire to make world's first wool surfboard using Kiwi merinoThe idea of using deer milk in cosmetics came about after a technologist working on Pāmu's deer farm near Gore noticed the difference it made to her skin. After cleaning the filters at the end of milking each day, she noticed how soothing the deer milk felt on her hands.

Source: Stuff June 13, 2019 22:25 UTC