Americans’ growing fixation on self-care has them spending billions to treat conditions from insomnia to itchy skin without doctors or prescription drugs. Now Procter & Gamble Co. is trying to seize on the trend. The maker of Pampers diapers and Gillette razors, a decade after getting out of the drug business, is making a push into wellness and self-care—growing pockets of the health-care industry—with products such as vitamins and supplements, nonprescription sleep aids and all-natural menopause treatments.

Source: Wall Street Journal November 18, 2019 13:41 UTC