In recent years, brands have experimented with new agency models, from creating a dedicated, integrated agency within a holding company to building an in-house agency from scratch. The packaged-goods giant wants to build one dedicated creative agency made up of teams from its different ad holding company partners. Saatchi & Saatchi New York CEO Andrea Diquez will lead the new group, which has yet to be named, as CEO, while retaining her broader Saatchi duties. A number of brands in recent years have created dedicated agencies that pull talent from various agencies within a holding company. The company will train existing employees and hire digital media talent to work with the brand teams.

Source: Wall Street Journal April 09, 2018 12:42 UTC