The Pac-12 presented their best possible media rights proposal to the remaining nine members of the conference. But it has the opportunity to rise as Apple would be willing to increase the value of the media deal if enough subscribers sign up for the standalone Pac-12 add-on. An inferior media revenue deal with very limited linear television coverage would relegate their programs to below what they believe their brands deserve. I’d imagine they’d be in the same bandwagon as Oregon and Washington, but not a single peep has been coming from the Bay. Really feeling for the Beavers and Cougars right now, who are probably the only ones fairly excited about this deal.

Source: New York Times August 02, 2023 21:12 UTC