Nike’s digital business allows the brand to continue to connect with its members and increase sales ... [+] despite store closings and restricted occupancy. Direct-to-consumer sales were up 32% and digital sales were up 84%. A key driver of the increase in digital sales comes from loyal Nike members and the use of the mobile app which grew 200% in the quarter. However, top athleisure brands have been able to buck both quarterly sales and season-to-date sales trends as compared to apparel markets. November apparel and accessories store sales were down 19.2%, however, Nike has been able to buck ... [+] this sales trend.

Source: Forbes December 19, 2020 13:00 UTC