Citing consumers’ desire for real human connections amid an increasingly negative social media landscape, the trend forecasters and colour experts at Pantone have selected Living Coral, a “life-affirming” and “nurturing” shade, as 2019’s colour of the year. “With everything that’s going on today, we’re looking for those humanizing qualities because we’re seeing online life dehumanizing a lot of things,” Laurie Pressman, the Pantone Color Institute’s vice president, told the Associated Press. Last December, the company selected Ultra Violet, a “dramatically provocative and thoughtful purple shade” inspired by Prince and reminiscent of grape soda, as its colour of the year for 2018. Speaking to Quartz, Pressman said that the environment had been the company’s “overriding influence” this year. But, talking to the AP, Pressman described the colour as providing a sense of “emotional nourishment.”“It’s a big hug,” she said.

Source: National Post December 06, 2018 12:33 UTC