The research was conducted by UK-based SCL Social, the mother company of Cambridge Analytica. SCL Social was paid six million dollars to undertake a nationwide survey to provide data for the proper planning of the healthcare needs of Ghana. Rojo Mettle-Nunoo who was an administrator of the Mahama campaign team admitted knowing SCL Social and confirmed crucial campaign intelligence was gathered through a research. An employee of Cambridge Analytica says in 2012, Ghana among countries such as Guyana and Kenya offered the firm election contracts. “Sometimes people want to hear what they want to hear”, Rojo Mettle Nunoo lamented to told Joy News, the research data did not find its way the party’s election strategy.

Source: GhanaWeb October 15, 2018 06:45 UTC