People are using Amazon to buy staples like wine and ham, as well as web cameras, printer cartridges and fitness bands. Amazon entered Italy in 2010; its first sale in the country was a children’s book. Amazon was hampered in Italy by a lack of widespread broadband and poor roads for delivering packages, especially in the south. A member of the Moccia family, Antonino Moccia, at its pasta factory, which began selling through Amazon in the pandemic, Gragnano, Italy on Sept 15, 2020. In Calitri, a village of 4,000 people in southern Italy, Amazon sponsored a Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas.

Source: bd News24 September 27, 2020 13:07 UTC