Yoga guru-turned-businessman Baba Ramdev’s Patanjali Ayurved Ltd on Wednesday launched a range of baby care products—hair oil, massage oil, body lotion and body wash gel—under a new sub-brand called Sishu Care. Patanjali’s baby care products are priced between Rs.70 and Rs.85 for 100ml packs—the same as products of market leader Johnson & Johnson. In the baby care segment, it’ll compete with US multinational Johnson & Johnson. A Johnson & Johnson (India) spokesperson did not respond to Mint queries. HUL is looking at launching a range of baby care products under its Dove brand this year, according to a 25 July report in The Economic Times.

Source: Mint August 17, 2016 19:30 UTC