Daniel Birnbaum laughs at how many times he’s been called crazy since he took the reins of SodaStream in 2007. SodaStream CEO Daniel Birnbaum. But take a trip to SodaStream’s factory in Israel’s Negev desert near the town of Rahat, and you can start to see what Birnbaum means. They’re not separated within the factory; they interact with and manage each other and some have even become friends. All told, the factory employs 120 Palestinians who have work permits to commute from the West Bank and 500 Bedouins from Rahat and surrounding areas in the Negev.

Source: Forbes April 24, 2019 09:56 UTC