At a time when the world is racked by conflicts and violence, Pantone’s colour for 2024 — a gentle shade of peachy orange — is non confrontational and neutral. The influential consultancy, regarded as the world’s biggest authority on colour, said it chose the hue, which it has termed as ‘Peach Fuzz’, because it is a nurturing and compassionate shade. The subtle and subdued peachy hue of 2024 could not be a greater contrast to the vibrant, vigorous magenta of 2023. Marketers feel it could be a challenging shade to work with as it lacks attitude and will not stand out. According to graphic designers, it’s a soft attitude colour and may not work well in print, though will be good in fashion and interiors.

Source: The Hindu December 10, 2023 16:33 UTC