It is rare for a company’s stock to fall sharply after a poorly received advertisement, but recent history shows fitness-equipment maker Peloton Interactive Inc. shouldn’t expect lasting damage from social-media backlash over its recent commercial. Peloton shares fell 15% Tuesday through Thursday, erasing nearly about $1.6 billion in market value, as late-night comedians and social media mocked the company’s holiday ad in which a man presented his wife with a Peloton bike. Adding pressure to the stock price this week was the...

Source: Wall Street Journal December 06, 2019 15:13 UTC