Peloton Interactive Inc. has been pilloried online and punished on the stock market over a holiday ad for its stationary exercise bike that was deemed culturally insensitive. But the backlash could be good for the company in the long run. “They might benefit more because people are looking it up and learning more about it,” said Laura Ries, president of advertising consultancy firm Ries & Ries. The official Peloton ad on the company’s YouTube channel has been seen by more than 3.6 million people. The stock surged almost 10% on Nov. 29 on reports that the company was seeing strong Black Friday demand.

Source: Los Angeles Times December 06, 2019 21:56 UTC