It humanizes online activity, and now, millions of online businesses are looking for tech solutions to offer a more personalized experience. This won’t be an overly easy process as, in many instances, making an online experience more personalized will require uprooting much of what’s already there. AI and machine learning will play a major role in creating a personalized experience for all. When applied beyond analytics, the tech could help to offer personalized assistance – perhaps even as a little avatar in the corner giving suggestions. Online business is very competitive, but more and more are seeing the sheer potential of integrating personalization tech to enhance the customer experience and extract more value.

Source: Forbes July 15, 2023 18:01 UTC