According to Petronas, the partnership with Mercedes-Benz earned it US$901.08mil (RM3.7bil) in global media exposure (GME) last year. It said that between 2012 and last year, Petronas’ media exposure grew by 400%, making it the number one O&G brand in F1. Petronas executive vice-president and chief executive of the downstream business, Md Arif Mahmood, said that Petronas’ involvement in the F1 allowed its products to be subjected to the harshest of conditions in driving. The lubricants for the vehicles used by Mercedes AMG Petronas in the F1 championship are developed by a specialised R&D team under a wholly owned subsidiary, Petronas Lubricants International (PLI). Md Arif said it hoped to see a bigger market share for Petronas’ lubricants in the home market of Malaysia.

Source: The Star September 13, 2016 20:48 UTC