Philippines secures Top 2 spot on list of countries obsessed with TikTok K-pop contentMANILA, Philippines — A recent study revealed that the Philippines secured the number 2 spot on the list of countries obsessed with TikTok K-pop content. Developed in collaboration with Kpop Radar, a K-Pop fandom data service operated by music start-up Space Oddity, the study outlined the platform's long-lasting impact on the consumption of K-pop and fandom culture captured. On top of its high engagement rates, enabling fans to re-imagine, create, and share well-known tracks and choreography has allowed TikTok to make waves amongst K-pop fans. 4th generation K-pop artists, such as BDC and Weekly, have accumulated massive followings on their TikTok by leveraging the platform's creative challenges and features to connect with their respective communities. Their sustained popularity on TikTok has even prompted them to pre-release their new single “Stereotype” on the app.

Source: Philippine Star November 13, 2021 11:05 UTC