Phuket set for bumper Chinese New YearListen to this articlePhuket: Chinese New Year celebrations in the island province are expected to be particularly vibrant this year. The upbeat outlook is driven by a strong rebound in the Chinese tourism market and an increase in direct flights from China, according to the Phuket Tourist Business Association (PTBA). Thanet Tantipiriyakit, president of the PTBA, said the Chinese New Year in Phuket this year is highly active, with Chinese tourists forming the core market. Following the visit, from late November through January, online searches by Chinese travellers for Thai destinations -- particularly Phuket -- rose by more than 100% on Chinese digital platforms, indicating renewed interest in Thailand as a preferred destination. The combined factors are contributing to a notably livelier Chinese New Year for Phuket.

Source: Bangkok Post February 04, 2026 15:45 UTC