As brands navigate the pandemic and try to stay visible and relevant, PR honchos review their changing roles. As journalists, the hundreds of emails we received daily from PR agencies, prodding us towards launches and new collections, trickled down to nothing. But after a dormant March and April, companies once again turned to PR firms as e-commerce resumed. That same month, inspired by the charitable efforts of her clients, she launched Longform Welfare Communications as a pro bono PR service. Now they are breaking it down for PR agencies, specifying that a campaign’s objective is to ‘help us boost our SEOs’ or ‘get new audience’.” They are also questioning everything.

Source: The Hindu August 21, 2020 11:03 UTC