The private sector has raised concerns that these moves may underestimate the structural challenges that continue to impede sustainable growth of the Thai tourism industry. The party's tourism policies aim to directly address challenges and offer solutions to long-standing obstacles. Tourism development is also to be prioritised in at least 25 secondary provinces, with an allocation of 200 million baht per province, he said. "In the past, Thai development projects have often suffered from inefficiency and tailored specifications to benefit cronies," said Mr Sittiphol. "It may be difficult for Thai tourism to regain 40 million foreign visitors amid intensifying competition," said Mr Sittiphol.

Source: Bangkok Post January 12, 2026 23:04 UTC