Founded in 2010, Pop Mart sells blind box toys, a type of packaging that keeps its contents hidden. According to a commissioned Frost & Sullivan report, Pop Mart is the most popular pop toy brand in China, ranking the first in the mainland pop toy retailing market with a market share of 8.5 percent measured by retail value. The company mainly engages in pop toy IP operations from artists development to pop toy culture promotion. Meanwhile, it has hosted the largest pop toy conventions in China in terms of visits, namely the annual Beijing Toy Show and Shanghai Toy Show starting from 2017 and 2018, respectively. Pop Mart made a foray into the pop toy market in 2017, when it started to see profits and was listed on the National Equities Exchange and Quotations.

Source: The Standard August 09, 2020 19:19 UTC