The narrative was that LeBron James apologized to Stewart and "didn't want no piece" of him. Stewart looked the role of the tough guy, relentlessly wanting a piece of the King. There was a collective shock and awe with that scene because LeBron James was involved. If one player wanted to attack, his teammates would rally behind him and there would be a similar mentality from the opposing side. Star players are now their own brand, and losing one game due to "tough guy" plays may also cause them to lose money from the brands they endorse.

Source: Manila Times November 25, 2021 21:42 UTC