Active travel - especially cycling trips - is coming back strong, with top tour operators like ... [+] Butterfield & Robinson reporting massive booking growth for 2022, especially in European favorites like Italy. “We knew that there was going to be a boom in active travel once lockdowns eased, given pent-up demand and the incredible growth of biking and hiking around the world - but we didn’t know just how big it would be!” said Liz Einbinder of global active travel specialty tour operator Backroads. Much of that growth is concentrated in Europe next summer and fall.”One of the big appeals of active travel is that it lends itself to outdoor social distancing, ... [+] something people got used to in the pandemic Warren Zelman PhotographyChristine Wilson, marketing manager at luxury active travel operator Butterfield & Robinson (B&R), concurs. For starters, they already know the best routes and best roads or trails in the best cycling destinations, taking guesswork out of the equation and greatly minimizing the chance of logistical mishaps. Backroads is America’s oldest active travel specialist, over 40 years old, and offers the biggest range of trips in the industry.

Source: Forbes August 01, 2021 11:15 UTC