Post-pandemic PRThe pandemic years have brought about several realization for reputation managers, communicators, marketers, and PR professionals. Whether producing brand journalism, a good old fashioned press release, a presentation pitch or even just writing an email, PR professionals need to be word wizards. It shapes and will continue to shape communal expectations and PR professionals should take full cognizance. So they are less forgiving and PR and marketing professionals should be prepared. Thus, PR and marketing professionals need to understand how the metaverse, which affords the convergence of virtual, augmented, and physical realities, can impact brands.

Source: Philippine Star January 05, 2023 17:38 UTC