Revenue from the direct mail specialist's most tech-centered services increased more than 20% quarter over quarter and nearly 25% over the same quarter last year. Its automated direct mail service offers businesses a lower cost of entry compared to traditional direct mail, endless programmatic targeting options, responsive lead nurturing, and can be applied at scale. The quarter's strong showing demonstrates the marketplace's growing interest in responsive, trigger-based direct mail automation. "Direct mail automation continues to lead the way in revenue growth for us," said PostcardMania Founder and CEO Joy Gendusa . PCM Integrations is paving the way in direct mail automation.

Source: Forbes July 25, 2023 12:45 UTC