Postmedia Network Inc. invested in a company that runs a lifestyle website for “modern cannabis enthusiasts” in an effort to help the media company be at the forefront of cannabis content and solutions in Canada, the media conglomerate said Tuesday. Postmedia Network Inc. says it’s made a strategic investment in a cannabis media platform. Advertisers can then position their ads around these videos, Postmedia said. The two companies will work together to help cannabis companies shape their brand messaging through video and marketing initiatives. Postmedia announced multiple rounds of layoffs and cost-reductions in recent memory as it works to build a new digital business.

Source: thestar November 06, 2018 16:14 UTC