Prices of new Samsung Galaxy to rise by up to 20% in ThailandThe S26 Ultra. (Photo: Komsan Jandamit)Rising memory component costs have pushed up launch prices for Samsung's latest flagship lineup, with several models in the new Galaxy S26 series debuting up to 20% higher than their Galaxy S25 predecessors in Thailand. Samsung Electronics this week unveiled the Galaxy S26 series, positioning proactive, on-device artificial intelligence (AI) as the core differentiator in the premium smartphone segment. The Galaxy S26 Ultra (12GB/256GB) remains unchanged at 46,900 baht. "With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters."

Source: Bangkok Post February 27, 2026 00:10 UTC