The African operations of Prime Video are about to take a hit. The implications are quite dire, as it will see a scaling down on local content in these regions and laying off of staff. Prime Video will no longer commission original content in Africa, the Middle East and North Africa any time soon — based on an email seen by Variety. Prime Video entered the African market in 2016, introducing itself as a new player to rival Netflix and other streamers. It remains Prime Video’s first African original movie.

Source: The North Africa Journal January 19, 2024 03:10 UTC