Amazon Prime Video is undergoing a strategic shift in its international operations, directing its attention towards European original content, Variety is reporting. The platform has decided to downsize and reduce funding and resources allocated to Africa and the Middle East, concentrating on its European originals. By implication, the streaming platform would no longer fund original content from Nigeria and halt the commissioning of new original content in Sub-Saharan Africa, the Middle East, and North Africa. However, the streaming service will cease commissioning original content in Africa, the Middle East, and North Africa. Prime Video will remain operational in Africa and the Middle East, but the decision’s impact is being felt among local producers.

Source: The North Africa Journal January 21, 2024 15:08 UTC