The prince has been the patron of Herefordshire-based charity We Are Farming Minds, which was established to support farmers and promote good mental health, since March 2025. “I said, you know what – Prince William is coming, I think you can take the day off. It is amazing he has taken an interest and is coming and promoting Farming Minds and seeing why it is so important. “The farming industry is in crisis and having the support of the prince is incredible. The Prince of Wales, patron of We Are Farming Minds, during a visit to a family farm in Herefordshire (Richard Pohle/The Times/PA)“It staggers me what farmers are having to go through.

Source: The Times January 15, 2026 14:08 UTC