Baron says that grade school children, college students, and American citizens who read news about their communities have a deeper comprehension of subjects when experienced in print. When we read print, we are more relaxed, patiently ready to absorb what we see and recall it better. “People have rediscovered the value of reading from paper. They have rediscovered the value of having something physical in their hands that will not fade or disappear in seconds,” Managing Director of Print Power Europe Ulbe Jelluma says. Your connection to a brand, a cherished memory, or a book your read is deeper when it is experienced in print.

Source: Forbes July 26, 2024 20:35 UTC